Adobe Analytics integration with Adobe Campaign
Adobe campaign: Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels, such as e-mail, direct mail, SMS, Wap Push, search, social etc.
Adobe Analytics: Analytics service provide various levels of views like visitor geo-location, most frequent visit days, and how long they’re staying as well as several metrics based on e-commerce data, CRM attributes, engagement, etc
Adobe Analytics data can be used to create effective Adobe campaign across channels. Adobe Analytics & Campaign Combined Together can delver following capabilities.
Campaign to Mobile App
The Mobile App Channel lets you use the Adobe Campaign platform to send personalized notifications to iOS and Android terminals via apps. Basically there are two delivery channels available:
Adobe Campaign is compatible with both binary and HTTP/2 APNS.
To use the functionalities of the Adobe Campaign Mobile App Channel, you need to change/adapt your mobile application to integrate it into the Adobe Campaign platform using Two SDKs (one for android , other for iOS)
Steps involved in campaign set up are.
Configure connectors
Collecting information (collect the technical specifications which define the set of parameters that enable Adobe Campaign and the mobile application to communicate, like integration key, variables, urls etc)
Creating the service
Adobe Campaign administrator needs to create and configure a service linked to the mobile application
Push Notification services.
• Generic data access APIs for querying the data model data
• Business specific APIs that let you act on each object: deliveries, workflows, subscriptions, etc.
Collecting data by Campaign
Action, Event activities support below data collection methods
1) The Data loading: The Data loading (RDBMS) activity lets you access this external database directly and to collect only the data required for targeting.
2) The Loading: The Loading (SOAP) activity is used in addition to the data loading (RDBMS) activity when it is not possible to collect data directly via the FDA in an external database.
3) Data loading (file): The Load (File) activity lets you directly access a source of external data and use it in Adobe Campaign. A scheduler can be run to retrieve the file.
Various options in AEM integrated with AEM Mobile On-Demand Portal
Add/MAP user to AEM Mobile project
Create Article/Banner from AEM and publish it to AEM Mobile
Integrate AEM with AEM Mobile
Create an APP in AEM And Mapping with AEM Mobile On-Demand
AEM Mobile Interview questions for developers
Adjusting Home Navigation Menu from AEM Mobile On-Demand portal
Adobe campaign: Adobe Campaign lets you design and orchestrate targeted and personalized campaigns on multiple channels, such as e-mail, direct mail, SMS, Wap Push, search, social etc.
Adobe Analytics: Analytics service provide various levels of views like visitor geo-location, most frequent visit days, and how long they’re staying as well as several metrics based on e-commerce data, CRM attributes, engagement, etc
Adobe Analytics data can be used to create effective Adobe campaign across channels. Adobe Analytics & Campaign Combined Together can delver following capabilities.
- Performance measurement in real time
- 360-degree qualification and targeting
- Highly personalized re-marketing
Campaign to Mobile App
The Mobile App Channel lets you use the Adobe Campaign platform to send personalized notifications to iOS and Android terminals via apps. Basically there are two delivery channels available:
- An iOS channel
- An Android channel
Adobe Campaign is compatible with both binary and HTTP/2 APNS.
To use the functionalities of the Adobe Campaign Mobile App Channel, you need to change/adapt your mobile application to integrate it into the Adobe Campaign platform using Two SDKs (one for android , other for iOS)
Steps involved in campaign set up are.
Configure connectors
Collecting information (collect the technical specifications which define the set of parameters that enable Adobe Campaign and the mobile application to communicate, like integration key, variables, urls etc)
Creating the service
Adobe Campaign administrator needs to create and configure a service linked to the mobile application
Push Notification services.
- APNS (Apple Push Notification Service) for Apple
- GCM (Google Cloud Messaging) for Android.
• Generic data access APIs for querying the data model data
• Business specific APIs that let you act on each object: deliveries, workflows, subscriptions, etc.
Collecting data by Campaign
Action, Event activities support below data collection methods
1) The Data loading: The Data loading (RDBMS) activity lets you access this external database directly and to collect only the data required for targeting.
2) The Loading: The Loading (SOAP) activity is used in addition to the data loading (RDBMS) activity when it is not possible to collect data directly via the FDA in an external database.
3) Data loading (file): The Load (File) activity lets you directly access a source of external data and use it in Adobe Campaign. A scheduler can be run to retrieve the file.
Read More
Add/MAP user to AEM Mobile project
Create Article/Banner from AEM and publish it to AEM Mobile
Integrate AEM with AEM Mobile
Create an APP in AEM And Mapping with AEM Mobile On-Demand
AEM Mobile Interview questions for developers
Adjusting Home Navigation Menu from AEM Mobile On-Demand portal
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